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Action Teams

Car-Free Visitor Transportation

Focused on creative ways to reduce congestion and parking pain throughout the Gorge.

Culinary + Agritourism

Focused on celebrating local food and the farms who grow it, the producers who transform it, and the restaurants who serve it.


Highlighting the history and unique stories that are only found here.

Outdoor Recreation

The Gorge is a recreation mecca. This team helps to develop and enhance these experiences while protecting the natural resources from their impact.


Focused on clarifying issues and identifying solutions around justice, diversity equity, and inclusion in the visitor experience in the Gorge.

Visitor Dispersal

Spreading the love by direct the flow of visitors away from hot spots and towards the lesser known, yet to be discovered highlights and experiences.

Our Partners


Kristin Dahl

President | Crosscurrent Collective

Josiah Dean

VP | Balch Hotel

Katie Kadlub

Treasurer | Visit Hood River

Judy Bair

Columbia Gorge Visitors Magazine

David Duncan

Gray Line Tours

Kathy Fitzpatrick

Mid-Columbia Economic Development District

Stan Hinatsu

US Forest Service

Buck Jones

Columbia River Inter-Tribal Fish Commission

Lizzie Keenan

Mt. Hood - Gorge Regional Destination Management Organization

Terra Lingley

Oregon Department of Transportation

Lisa Muñoz

Columbia Riverkeepers

Kat Smith

Skamania Lodge

Renee Tkach

Friends of the Gorge

Tammara Tippell

Mt Adams Chamber

Kieron Wilde

First Nature Tours

Amy Weissfeld

Gorge Commission

Emily Reed

Network Director

Latest news

Initial Project Ideas for 2022

Click here to download the initial list of project ideas developed by the CGTA network during the pre-meeting discussions in early Nov 2021. Join us to help rank and prioritize […]

Annual Network Planning Meeting

Register now for our annual planning meeting Join us to connect with others in the region, to hear short updates on the efforts underway and to celebrate the work that […]

Top 10 Reasons

Top 10 reasons to be a member of Columbia Gorge Tourism Alliance (CGTA): Because ‘tourism’ can be a dirty word. Columbia Gorge Tourism Alliance (CGTA) is a Gorge-wide network focused […]

See all our news

Our projects

Some facts about us

Millions Spent By Visitors In The Gorge
Local Tourism Jobs


“Collaboration is really important. Through that collaboration we’ve come up with some really great ideas. Having a unified voice is a benefit.”

-Stan Hinatsu, U.S. Forest Service

U.S. Forest Service

“My organization is starting to see the potential for our rural town and have taken key elements (like a 15 year vision) and are currently working on them to be developed.”

-Sofia Urrita-Lopez, Cascade Locks Tourism

Cascade Locks Tourism

“From my standpoint, being in this job 18 years, I’ve seen a lot of public planning processes on the local, state and federal levels and this is one of the better ones for the people who are participating to engage, interact, create and own, and then implement! Very effective.”

-Kevin Gorman, Friends of the Columbia Gorge

Friends of the Columbia Gorge

“The message that culture and history matter in the Columbia Gorge is important. What has been missing from our perspective is the story of the Columbia River – there is culture and heritage here, so let’s honor that legacy.”

– Colin Fogarty, Confluence