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Action Teams

Communications & Marketing

Joining forces to direct the flow of visitors away from hot spots and towards the lesser known, yet to be discovered highlights and experiences.


Working to help transform front-line staff into visitor welcoming superstars.

Outdoor Recreation

The Gorge is a recreation mecca. This team helps to develop and enhance these experiences while protecting the natural resources from their impact.


Highlighting the history and unique stories that are only found here.

Culinary + Agritourism

Focused on celebrating local food and the farms who grow it, the producers who transform it, and the restaurants who serve it.

Car-Free Visitor Transportation

A dynamic team focused on creative ways to reduce congestion and parking pain throughout the Gorge.

Our Partners


Lisa Muñoz

Columbia Riverkeepers

Aliza McHugh

Project Manager

Angie Waiss

Skamania County Chamber of Commerce

Emily Reed

Network Director

Lizzie Keenan

Mt. Hood - Gorge Regional Destination Management Organization

Buck Jones

Columbia River Inter-Tribal Fish Commission

Lorrie DeKay

Gorge Commission

Judy Bair

Columbia Gorge Visitors Magazine

Josiah Dean

Treasurer | Balch Hotel

Kristin Dahl

VP | Crosscurrent Collective

Terra Lingley

Oregon Department of Transportation

Stan Hinatsu

US Forest Service

Rene Carroll

Visit Washougal

Renee Tkach

President | Friends of the Gorge

Kathy Fitzpatrick

Mid-Columbia Economic Development District

David Duncan

Gray Line Tours

Latest news

Top 10 Reasons

Top 10 reasons to be a member of Columbia Gorge Tourism Alliance (CGTA): Because ‘tourism’ can be a dirty word. Columbia Gorge Tourism Alliance (CGTA) is a Gorge-wide network focused […]

CGTA Featured in Stewardship Journal

We are proud to have our network featured by the Destination Stewardship Center who are continuing the work of National Geographic’s former Center for Sustainable Destinations and are one of […]

Gorge Outdoor Recreation & Tourism Summit

On May 25th, 2021 we held our Gorge Outdoor Recreation & Tourism Summit (by Zoom) to explore worst case scenarios from around the world, the good news and the actions we […]

See all our news

Our projects

Some facts about us

Millions Spent By Visitors In The Gorge
Local Tourism Jobs


“Collaboration is really important. Through that collaboration we’ve come up with some really great ideas. Having a unified voice is a benefit.”

-Stan Hinatsu, U.S. Forest Service

U.S. Forest Service

“My organization is starting to see the potential for our rural town and have taken key elements (like a 15 year vision) and are currently working on them to be developed.”

-Sofia Urrita-Lopez, Cascade Locks Tourism

Cascade Locks Tourism

“From my standpoint, being in this job 18 years, I’ve seen a lot of public planning processes on the local, state and federal levels and this is one of the better ones for the people who are participating to engage, interact, create and own, and then implement! Very effective.”

-Kevin Gorman, Friends of the Columbia Gorge

Friends of the Columbia Gorge

“The message that culture and history matter in the Columbia Gorge is important. What has been missing from our perspective is the story of the Columbia River – there is culture and heritage here, so let’s honor that legacy.”

– Colin Fogarty, Confluence